Dareen Arabia
346 products, 14 brands, 9 category groups — fully bilingual EN/AR industrial catalog.
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The
Challenge
An industrial safety supplier in Saudi Arabia carried 346 products across 14 brands — and no usable catalog. Arabic-speaking buyers got an English-only experience. Category logic lived in one employee's head.
The
Approach
Mapped the full inventory into 9 category groups and 14 brand lines before writing any code.
Built a bilingual EN/AR architecture — full right-to-left layout, not machine-translated strings bolted on.
Product pages engineered for procurement: specs, certifications, brand, and enquiry CTA above the fold.
Sub-2-second loads on Gulf mobile networks.
The
Stack
The
Results
Arabic and English buyers browse the same catalog natively. The company's full range is finally visible — and quotable.
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